Outreach and Marketing Efforts to Support Digital Content Repositories

Monday, October 09, 2006 | 9:00PM–9:00PM
Session Type: Resources
To be successful, digital content repositories must establish outreach activities across at least three audiences: (1) content providers, (2) content users, and (3) funders (donors/institution budget decision makers). As the largest digital archive of social science data, ICPSR will share its marketing outreach efforts and strategies for persuading these audiences to participate.

Presenters

  • Linda Detterman

    Marketing & Membership Director, ICPSR, Institute for Social Research, University of Michigan-Ann Arbor

  • Paula Lackie

    Academic Technologist for Data, Carleton College