Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations

Thursday, October 25 | 3:20PM–4:10PM | Room 401
Session Type: Professional Development
Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 new student orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.


  • Jeremy Donald

    Assessment & User Experience Librarian, Trinity University
  • Jason Hardin

    Manager of Access Services, Trinity University

Resources & Downloads