Crisis Communications: The Virginia Tech Response

Wednesday, October 29 | 3:15PM–4:05PM | West Hall WF5
Session Type: Professional Development
Liberally paraphrasing the great American war general Dwight Eisenhower, in war, planning is everything; in battle, plans go out the window. Effective crisis communications demand significant planning. Once you're in a crisis event, instinctive reaction and reliance on experience take over. Come to this session to understand Virginia Tech's crisis communications response to a tragedy for which no one can prepare.