"Print" - sponsored by Juniper Networks & Qwest Communications

The quotation marks around the title word indicate the increasing sense of irony of the term associated with academic publishing. Other terms that qualify for the ironic grammatical tag include "press," "warehouse," "library," and "repository." Academic environment is a term also fast approaching a status qualifying for quotation marks. This presentation will explore the emergence of irony in traditional vocabularies associated with academic publishing, delve into the discrepancy between surface and emergent meaning, and examine the ontological implications for the future of scholarly communication.