Specifically, you'll learn (1) how to analyze your website with a hands-on exercise designed to get you started, (2) how to read your audience, and (3) how to play the role of a customer visiting a website. You'll also learn about key design and layout principles, as well as message design and marketing strategies for your website. You'll discover strategies for distributed website management and review possible content management tools.
This seminar will also look at some key findings from The ECAR Study of Undergraduate Students and Information Technology and other studies for application to IT websites.
Note: Feel free to bring a laptop with wireless connectivity and a web browser to participate in the hands-on website evaluation exercise; however a laptop is not required. You will be divided Into small groups.
