Invisible or Remarkable? - Sponsored by Pearson, Platinum Partner

Wednesday, October 19 | 9:00AM–10:45AM | Ballroom A/B
Session Type: E11
The most precious commodity available today is attention. Best-selling author Seth Godin will describe the realities of our postindustrial world. It turns out that ideas that spread win, that stories rule, not facts, and that remarkable products and services are the most profitable and most likely to succeed. He will discuss how to avoid serving the meatball sundae, mismatching the new marketing with the old, and maintaining the status quo. He will also address how to ship products that make a difference, leadership as the most effective form of marketing for a new generation and a new economy, the privilege of becoming a linchpin, and the obligation to "poke the box."

Please note: The live and on-demand webcast will only be available to registered online participants for the duration of the conference, or until 12 p.m. Friday, October 21.