Evolving Beyond the Market Strategy Guessing Game with CRM and Web Analytics
Wednesday, November 07, 2012 | 2:30PM–3:30PM
Session Type:
E12
Words like "assessing," "measuring," "evaluating," and "testing" are commonplace in academia's vernacular but rarely appear in conversations regarding alumni relations, marketing, and student recruitment. Learn how the University of Colorado Denver changed the discussion to include terms like "data driven," "quantitative analysis," and "ROI" by implementing Microsoft Dynamics CRM, Google Analytics, and Microsoft SharePoint to track and optimize all student recruitment marketing efforts with a small team of four.
