The Power of Creativity: TOYD (Thinking Outside Your Desk) (corporate attendees only)

Business revivalist Keith Powell will share original scenarios that demonstrate how to leverage branding, social media, a multichannel approach to marketing, and creative client problem solving for a win-win outcome in higher education sales. Discover who your ideal customers are and what they want and need. Four key CRM areas will be addressed: investing in the long-term view, making it easy for customers to do business with you, committing to campus partners' success, and understanding the power of action and active listening. Gain new insights and seize new opportunities for enhanced customer relationship management.