Martin Morrey
Head of Web, Graphics and Interaction,
University of Edinburgh
From Black Hole to Gold Mine: Adding Analytics to the University Portal
Thursday, October 17 | 3:40PM–4:30PM | Meeting Room 304C/D
Session Type:
Professional Development
University web portals can often be black holes when seeking useful information about user activity. Attendees will be asked to imagine adding their dream analytics solution to their portal. What should it record, and what reports and visualizations should it generate? We will show how these desired capabilities can be implemented in a practical solution.
OUTCOMES:
Realize that web analytics do not have to be limited to page-level intelligence | Learn an authenticated user portal offers a rich opportunity to gather business intelligence. | Learn a simple, client-side route to implementing analytics.
