Increasing Awareness of the Value of IT
Actions resulting from a revised governance structure, a new strategic plan, and the reallocation of staff resources led to the creation of an IT Communications group at the University of Florida. These actions were followed by the implementation of a communications plan to increase awareness of the value that IT services provide to primary stakeholders: faculty, students, staff, trustees, and friends of the university. In today's challenging budgetary climate, UF Information Technology has successfully used communications channels to maximize resources and impact. Metrics indicate a substantial increase in customer awareness.