It's Not the Technology: Business Process Clarity Drives Successful CRM Implementation

Thursday, October 17 | 5:30PM–6:20PM | Meeting Room 204B
Session Type: Professional Development
Often institutions jump into a technology implementation without clearly understanding the business process efficiency they expect to achieve. Learn how Texas Tech's investments in clearly defining business processes up front drove a successful CRM implementation, supported the institution's business goals, and made it possible to even switch CRM technology platforms along the way.

Learn how to develop a CRM Blueprint, a written plan, success metrics, timelines, and a roadmap. | Learn how a CRM Blueprint can guide your implementation. | Learn how to separate business process definition from automation.