Seminar 11A - More Than a Home Page: Crafting a Campus Identity for the Mobile/Social World (separate registration required)

While the traditional campus website remains a valuable channel for digital communication and online branding, technology trends and student expectations require envisioning a more mobile, and social digital identity. This seminar will guide senior IT leaders in planning and implementing a successful campus identity project that integrates a website redesign with mobile-first strategies and social media at its core. Success stories, challenges, and best practices will be shared by a senior technology executive, a director of communication and marketing, and a technology project manager. Through discussion and team exercises, this interactive session will help you develop strategies to assess your institution's readiness, establish the right partnerships, and manage expectations to ensure the longevity and vitality of a new digital identity for your organization.