The Market Is (Not?) Working

Thursday, October 17 | 3:40PM–4:30PM | Meeting Room 204B
Session Type: Professional Development
"The market for IT products and services is working well!" "No, it isn't—and it costs too much!" "It's not perfect, but what can we do?" This session will dig into the past two decades to rigorously debate why the market for buyers and sellers is (not?) working.

Learn how the academy can make new markets in IT systems and services. | Gain insights that can make us wiser buyers and wiser providers. | See how highly different strategies can succeed if executed to mitigate risks.


  • Gerry McCartney

    VP for Information Technology and CIO, Purdue University
  • Brad Wheeler

    James H. Rudy Professor of Information Systems, Indiana University