
John Campbell
Associate Professor,
West Virginia University
This is the first of a two-part series on analytics in higher education. In this session, we will focus on business analytics and address the foundational elements of effective and adaptable analytics tools. We will also discuss possible futures of analytics in higher education and explore EDUCAUSE research and benchmarking tools to advance your analytics initiative.
Outcomes: Understand the ecosystem of business analytics in higher education * Use EDUCAUSE benchmarking and maturity indices to assess business analytics practices * Apply tactics to advance business analytics initiatives to the next level of maturity