Systems Alliance - Unifying Brand through Content Management
Systems Alliance - Unifying Brand through Content Management
Thursday, January 13, 2005 | 3:30PM–4:15PM | Essex A/C
Session Type:
Professional Development
As an institution's Web presence moves from an online brochure to real-time functionality, formerly exclusively IT-driven responsibilities must be shared for the institution to remain competitive, marketable, and efficient. This presentation illustrates how Loyola College built brand awareness and partnerships by deploying a Web content management system across the university.