The Impact of the Powerful Message

Don’t allow yourself to be ignored because your great ideas aren’t making it to the right audience. Persuasion, influence, timing, and an articulate argument are strategic senior management skills that depend on the form and quality of verbal and written communication. This session will use a case study where the CIO and her staff will deliver bad news to the president, deliver good news to the community, and make a case for increased resources to a university committee. Make sure that when you leave the room, your message stays.