Marketing on a Shoestring: A Case Study

Wednesday, January 16 | 3:30PM–4:15PM | Harborside Ballroom E
Session Type: Professional Development
We frequently expect that users will flock to our services with little effort on our part. Sometimes that works. When it doesn't, this presentation may help. It will describe how UNC-Chapel Hill rolled out a new computer-based training service with a dramatic increase in the number and variety of users.


  • Libby Evans

    Academic & New Technology Consultant, University of North Carolina at Chapel Hill

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