Marketing: The Best Kept Secret of Project Implementation

Tuesday, February 22, 2011 | 4:45PM–5:30PM | Meeting Room 404
Session Type: Professional Development, WSWRC11
You delivered your project on time and on budget. Is that enough? During this session we will explore how integrating marketing and communications into your project plan can help increase the strategic value of your project in the eyes of your customers. The presenters will discuss marketing and communications tools, as well as practices and lessons learned, with the goal of providing you with actionable ideas to increase project results and strategic value.

Presenters

  • Carolyn Ellis

    Senior Associate Vice Provost for Administration, University of Texas at San Antonio

  • Carla Gomez

  • Andrew Graf

    Lead Analyst, TeamDynamix