Infusing "Mobility" into Mobile Apps to Support Student Engagement and Interactivity

The rapid rise of students bringing their own devices to campus brings an unprecedented opportunity for interactivity among students and their institutions. With service delivery and student engagement in mind, we will discuss our process for the ground-up design and development of our student-facing "Fox Mobile" app. Our development effort had two key components. First, we selected a hybrid development platform that combines the advantages of a mobile website and a native app. Second, we envisioned a series of "mobile use cases" that described tasks specifically leveraging mobile device capabilities, thereby guiding the process of feature selection.