Strategic Campus Mobile Apps Development from Top-Down to Student-Up

Mobile apps are becoming pervasive on campus. Challenges include investing in native apps because of confusion over the variety of mobile devices available, limited technical resources, and reluctance to duplicate ongoing mobile efforts. Implementation of campus mobile apps needs to be aligned with institutional technology strategy. Student-based mobile app development can give students practical, real-world experience in the areas of leadership, project management, application development, marketing, and client relations.

OUTCOMES:
Explore the advantages of, challenges of, and overlaps between native app and the mobile web strategies * Discover strategies to engage the campus community in planning and preparing for a strategic campus mobile app * Investigate how to include students in mobile app development through contests and other means