Assess Your Organization's Student/Customer Focus

For nonacademic purposes, students can be considered customers because they have money and choice. They can select among many educational institutions, and they will likely select the one that delivers a good and memorable experience. The increasing importance of student experience mirrors a similar development in the commercial world: more service industries are concerned about the experience they deliver to customers. In this session, you will work with a tool designed to discover how student/customer focused your organization actually is.

OUTCOMES: Explore why students truly are your customers * Understand and think critically about processes students must follow at your organization and ascertain whether they are easy, convenient, and timely * Pinpoint where your organization is strong (and weak) at giving students good experiences