Engagement and Retention through Mobile Gamification

Ball State Achievements is a new mobile app that rewards students for engaging with Ball State University. The process is simple: Students participate in activities positively aligned with success, Achievements verifies completion, they receive in-app currency, and spend currency for real items from campus vendors. Gamification spices things up: Leaderboards promote competition and drive students to complete achievements. Adding achievements and store items keeps things fresh, while combos and sales promote strategy. "Ranking up" creates larger goals while offering long-term decisions. Come to this session and learn how basic principles of gamification can help any rewards system level up.

OUTCOMES: Learn core principles of gamification * Understand how gamification can influence behavior and drive outcomes * Brainstorm gamification ideas