Harness the Power of Storytelling

Tuesday, March 10, 2026 | 2:00PM–2:45PM ET | Room 551 AB
Session Type: Breakout Session
Delivery Format: Presentation/Panel Session
For the past decade, IT professionals have recognized the power of story. All IT roles, from the system administrator to the chief information officer, have been admonished to forgo the tech spec recitals and the jargon in favor of storytelling to obtain support for critical initiatives or demonstrate value to the rest of the organization. But what is meant by the oft-used phrase "tell our story?" In this session, award-winning author Faye Snowden will help answer this question and others by defining what we mean by story, and share narrative storytelling techniques adapted expressly for IT professionals. Participants will leave with practical storytelling tools that will help them deliver their message and move their audiences.

Presenters

  • Faye Snowden

    Executive Director, Technology Programs & Governance, University of California, Berkeley

Resources & Downloads

  • Harness the power of storytelling presentation

    Updated on 7/11/2026