Lance Spitzner
Director,
SANS Institute
Making Awareness Stick
Tuesday, April 19, 2016 | 9:00AM–10:00AM | Vashon, San Juan Level, Third Floor
Session Type:
Professional Development
One of the most common long-term challenges faced by any awareness program is getting it to stick. How can schools create an engaging program that people want to listen to, teaches them more, and ultimately changes behaviors? In this talk we will explain what schools are effectively doing to emotionally engage and communicate with their students, staff, and faculty. Key points will include modeling behavior, defining culture, and developing an engagement strategy, communication methods, and ambassador programs.
OUTCOMES: Understand why poor communication is the reason most awareness programs fail * Understand the need and how to communicate at the emotional versus the rational level * Learn how to establish the most effective communication methods for your school
