Why Services Matter: Building Your Value Story and Business Case

Wednesday, March 21 | 9:30AM–10:20AM | Meeting Room D, Level 3
Session Type: Professional Development
Learn how a "value in use" approach to service assessment can make your value story to users and your business case to management more powerful. Using a case example, this session will illustrate how modeling one service's net benefit helped advance its promotion to faculty and document its worth to administrators.


  • Colleen Anderson

    Head of Reference Services, Douglas and Judith Krupp Library, Bryant University
  • Leslie Simmel

    Asst Prof Marketing (adjunct), Bentley College; Co-founder, CustomerValueCenter, Bentley University

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