What NERCOMP Innovators Can Learn from Hollywood
Technology innovators sometimes expect that users will embrace new ideas and new tools with open arms. In reality, most innovations are met with hostility and indifference, and it can take a lengthy campaign to persuade organizations to change the way they work. In an illustrated spin through Hollywood history, journalist and author Scott Kirsner will demonstrate how innovators like Pixar, George Lucas, and Bing Crosby (yes, "Mr. White Christmas") have changed the movie industry while facing enormous resistance. He'll also describe the three kinds of people that exist in every organization and some of the key reasons people tend to rebel (or go into a shell) when confronted with a new piece of technology.
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