Talk to Me: Using Social Networking to Reach Users Without Reinventing the Wheel

Businesses and advertisers use social networking sites to reach out to users, and libraries are eager to do the same. The only problem is time. While businesses pay employees to update and innovate their online presence, most libraries do not have this luxury. Librarians are already overworked. Finding the time to maintain a distinct presence on each site is a challenge. At the Bryant University Library, we save time by connecting our social networking presences using feeds, widgets, and simple code. This presentation will illustrate the tricks and time-saving techniques that Bryant uses to reach out to every user.