"I Want secureU": How Communication and Marketing Has Transformed an ISO

The University of Connecticut ISO has leveraged a strategic communications and marketing strategy to create a program, called secureU, that people want to participate in. We have developed a message that resonates at every level of the organization and have designed information that can be presented in a variety of ways to increase the awareness of risk, improve the individual's understanding of their responsibilities, and simplify complying with university policy. We will outline how a communications plan has enabled the ISO to be perceived as a partner, not a barrier, and increased our productivity and organizational acceptance tenfold.