Improving Prospect Outreach through Communications and Workflows

Wednesday, March 13 | 9:30AM–10:20AM | Room 553
Session Type: NC13
This session will provide an overview of how to leverage targeted communications and workflow technology to improve outreach to prospects. We will highlight the importance of understanding the business processes within an enrollment area and how you can improve on business process through the use of technology. We will also demonstrate how workflows can automate routine tasks so staff can focus efforts in a more productive manner, how outreach through e-mail communications can assist in the recruitment process, and how statistics can shape the way efforts are focused.


  • Aimee Berube