Customer Relationship Management: It's Not Just for Sales

Wednesday, April 01 | 12:30PM–1:20PM | Room 553
Session Type: Professional Development
Several groups at Harvard are using the Salesforce customer relationship management tool to serve the varied needs of their constituents. Attendees will hear how this flexible tool can support work across the university, from managing business clients to supporting faculty technology consultation. CRM tools have great potential for supporting a variety of kinds of work across the university. You will leave the poster session inspired to explore Salesforce for your institutional needs.

OUTCOMES: Learn about customer relationship management * Learn how your school can benefit from using a CRM


  • Brandon Bentley

    Senior Instructional Technologist, Harvard University
  • Annie Rota

    Director of AV Services, Harvard University IT, Harvard University

Resources & Downloads