Leveraging Social Media in Support of Student Technology

Wednesday, April 01 | 2:50PM–3:40PM | West Prefunction Area
Session Type: Professional Development
Social media is ever changing and ubiquitous. Can it be successfully leveraged to provide better support for student technology issues? Learn how the Wharton School embraced Social channels to complement its IT support offerings for students, overcoming some challenges and creating new ones.

OUTCOMES: Learn how to define a brand, create content, and manage voice and tone * Learn how to use social media to respond to crises * Learn how to integrate social channels into existing ticketing systems


  • Anna Kent

    Director, Wharton Computing Communications, University of Pennsylvania