NERCOMP Annual Conference
Proceedings
Social Media Strategies to Strengthen Organizational Commitment

Social Media Strategies to Strengthen Organizational Commitment

Competition to recruit and retain talented employees in higher education is a challenge. Part of keeping a satisfied and strong workforce is the ability to build commitment to the organization overall. Most organizations use social media as an extension to their communication tools, followed closely by using it as a feedback or support channel for services. Social media can also be used to ensure that staff have an understanding of how their work ties to the big picture of an organization: its mission, vision, values, objectives, and goals. A strong social media strategy should incorporate these elements to help drive workforce commitment.

OUTCOMES: Develop a social media strategy surrounding your institution's mission, vision, values, and goals * Understand that social media becomes stronger when used with a collaboration strategy to further expose your intellectual content