Collaborative CRM: Implementing a Cradle-to-Grave Solution

Tuesday, October 18, 2005 | 9:00PM–9:00PM
Session Type: Resources
Washington University in St. Louis is implementing a cradle-to-grave enterprise CRM solution to develop, track, and sustain relationships with students and help maximize the lifetime value of these relationships throughout the recruiting, enrollment, and alumni lifecycle. This session will discuss CRM strategies and best practices, focusing on lessons learned in integrating technology with key business processes. The session will also examine how CRM technologies enable campus decision makers to leverage information in such a way that it has a noticeable impact on their ability to meet student and institution needs.

Presenters

  • Ed Novak

  • Joe Perfetti