EDUCAUSE 2010 Annual Conference
Proceedings
Using 21st-Century Tools to Market 21st-Century Resources

Using 21st-Century Tools to Market 21st-Century Resources

Whether your IT organization is competing for institutional resources, introducing a new service, or working to improve customer satisfaction, you can generate campus attention and awareness by "marketing" IT. Representatives from several universities will briefly discuss one of the unique marketing tools that helped them achieve their service goals and funding.

Presenters

Carlyn Chatfield

IT Technical Communicator, Cornell University
Cathy McVey
Allison Oslund

Texas A&M IT Product Strategy and Communication, Texas A&M University
Jeff Overholtzer

Director of Project Management and Planning, Mary Baldwin University
Melanie Thomas
Sheri Thompson

Sr. Director of Learning Operations and Communications, National University