Using 21st-Century Tools to Market 21st-Century Resources

Thursday, October 14 | 9:00AM–9:50AM | Meeting Room 303C/D
Session Type: E2010
Whether your IT organization is competing for institutional resources, introducing a new service, or working to improve customer satisfaction, you can generate campus attention and awareness by "marketing" IT. Representatives from several universities will briefly discuss one of the unique marketing tools that helped them achieve their service goals and funding.


  • Carlyn Chatfield

    Community Builder (retired), Rice University
  • Allison Oslund

    Texas A&M IT Product Strategy and Communication, Texas A&M University
  • Jeff Overholtzer

    Director of Project Management and Planning, Mary Baldwin University
  • Sheri Thompson

    Sr. Director of Learning Operations and Communications, National University

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