Immersive Marketing for Libraries: Alternate Reality Games and Library Orientations

Wednesday, February 21 | 11:30PM–11:30PM
Session Type: Resources
Trinity University's Coates Library adapted an immersive marketing campaign strategy known as an alternate reality game when designing the library's 2006 New Student Orientation. Objectives emphasized critical thinking skills, orientation to the online and physical environments, interactions with librarians, and entertaining engagement.


  • Clint Chamberlain

    Coordinator for Information Resources, University of Texas at Arlington
  • Jeremy Donald

    Assessment & User Experience Librarian, Trinity University
  • Jason Hardin

    Manager of Access Services, Trinity University