uoMobile: Enhancing the University Experience with Mobile Technology

Capturing the attention of prospective and current students requires meeting them where they are, which increasingly means delivering campus services through the iPhone, BlackBerry, and other smartphones. The University of Ottawa, a 30,000-student bilingual university, has addressed this challenge by implementing a comprehensive mobile portal, uoMobile. Using the infrastructure established for the full uoMobile site, the university developed an additional mobile site allowing prospective students to learn more about the university through mobile-enhanced experiences (video, slideshow, contest entry). Pairing this recruiting technology with the university's CRM system allowed uOttawa to connect with prospective students using the newest and most relatable technology available.