EDUCAUSE Midwest Regional Conference 2010
Proceedings
Increasing Adoption of a Web Conferencing System: Or, Don't Assume Because You've Built It, They Will Come

Increasing Adoption of a Web Conferencing System: Or, Don't Assume Because You've Built It, They Will Come

Any introduction of a new tool should be accompanied by a strategy to gain adoption. Understanding the reasons why people adopt technology and then making use of tactics to influence them will go a long way towards getting the outcomes you desire. OIT at National-Louis University succeeded in turning around declining usage of its web conferencing system and quadrupled the amount of use in two years by following theories of the diffusion of innovations and the Concerns-Based Adoption Model.