At the 10th annual EDUCAUSE Mid-Atlantic Regional Conference, January 11–13, 2012, in Baltimore, attendees reimagined, reinvented, and innovated in a climate of constant change and challenge with colleagues from across the region. Knowing that IT leaders must partner with faculty, staff, and students to create innovative solutions to the challenges of today and tomorrow, attendees took this opportunity to share, create, and learn new approaches while anticipating and responding to our changing world and higher education landscape. Now is the time for “uncommon thinking for the common good.”