Making Your Advertising Work: Perspectives and Proof
Date: July 15, 2013
Time: 1:00–2:00 p.m. ET (UTC-4); convert to your time zone
Moderator: Keith Chamberlain, Director, Business Development, EDUCAUSE
Speaker
Jack Semler
President and CEO
Readex Research
Summary
What print advertising approaches and formats work best? What design elements seem to be inherent in successful ads? Join Jack Semler, president and CEO of Readex Research, to hear his perspective and commentary based on his firm's experience and expertise conducting hundreds of ad readership studies.
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