Tips and Tools to Get the Most Out of Your Experience

Five Tips to Get the Most Out of Your Experience

There are specific requirements for participating at the 2022 Cybersecurity and Privacy Professionals Conference to help minimize risks to conference attendees and staff. We encourage attendees to review the requirements and plan ahead to meet guidelines related to your vaccination status prior to arriving in Baltimore.

We encourage everyone who plans to attend to register as soon as possible to receive necessary event communications in advance.

Full-conference registration includes access to all conference sessions and activities, as well as the online event. Enjoy all inclusions to stay alert and energized when connecting with your customers.

Entice attendees to visit your display by:

  • Crafting an interactive experience that allows them to engage with your products and services
  • Hosting your own unique prize drawings or giveaways
  • Announcing a new product or service at the event

You can also invite a client or prospective client to dinner or easily promote your participation leading up to, during, and after the event with these tips and templates we've created for you. Get creative and build a plan with your team for an engaging experience.

Don't forget, you're invited to participate in the Networking Reception on Wednesday evening and will receive one free drink ticket during the event. Craft a plan ahead of time to get the most out of this valuable gathering. We recommend scheduling one of your staff members to remain at your display to engage with those browsing during the reception, while other staff mingle.

Regardless of vaccination status, all EDUCAUSE staff and participants/attendees are required to wear masks during the event. We strongly encourage you to bring your own mask that covers the nose and mouth, fits snugly against the sides of your face, and can be worn comfortably all day. Masks will be available on-site if you need one. Attendees will be reminded to wear a proper-fitting mask by event personnel. For complete information, visit our COVID-19 Information and Helpful Resources web page. And if you plan to do some exploring, check out Visit Baltimore for dining options and other fun things to do.

Your Promotional Toolkit

To help you quickly and easily promote your presence before, during, and after the Cybersecurity and Privacy Professionals Conference, we’ve crafted the following tips and templates for you to use.

Copy and paste the sample message(s) below on your preferred social media channels to announce your participation and/or promote your presentation.

[Company Name] is excited to participate at #CybersecPrivacy22. Join us, May 3–5, and find out how we can help you address any existing challenges and opportunities in cybersecurity and privacy. Learn more at https://events.educause.edu/cybersecurity-and-privacy-professionals-conference/2022.

I'm thrilled to present at #CybersecPrivacy22. Join me, May 3–5, to learn about [insert presentation detail] during my presentation [insert title of your session]. Learn more at https://events.educause.edu/cybersecurity-and-privacy-professionals-conference/2022.

Need an image? Download the image provided below to incorporate in your posts.

DOWNLOAD IMAGE 


Social Media Tips

  • Start your promotion ASAP. This helps build interest early, leading to greater exposure for you by the time of the event.

  • Include the official hashtag—#CybersecPrivacy22—in your posts to be part of the conversation.

  • Post to all of your organization's channels one hour before the event begins each day to generate excitement.

  • Provide your Twitter handle and other social media channels in your presentation materials or other collateral so attendees can connect with you after the event. Check your channels periodically to help answer questions and participate in discussions.

  • Go multimedia. Use content marketing, pictures, and video during the event. The more interesting you can make your posts—both content-wise and visually—the more effective they will be.

  • Have a genuine conversation. Talk like a real person in your posts, make sure you reply to others' posts when possible, and thank attendees for participating.

Use your daily emails to let your contacts know they can find you at the event.

Cybersecurity and Privacy Professionals Conference Sponsor
[Company Name] is participating at the 2022 Cybersecurity and Privacy Professionals Conference. Join us, May 3 5, and find our display.

Cybersecurity and Privacy Professionals Conference Presenter
I am presenting at the 2022 Cybersecurity and Privacy Professionals Conference! Join me, May 3–5, and attend my presentation, [insert presentation name]

Use the sample message below to share the news in your organization's newsletters and email communications. Be sure to let your audience know about the special content, offers, or other unique opportunities you'll provide at #CybersecPrivacy22.

And don't forget, participating companies receive a complimentary attendee address list of those who opt in to receive a promotional piece from your organization. Leverage this valuable resource to connect directly with attendees who want to hear from you.

"Dear [insert name],

I'm thrilled to share that this year's 2022 Cybersecurity and Privacy Professionals Conference will take place in-person in Baltimore, MD, May 3–5, and we're participating.

Along with a deep program of innovative ideas and insights, the conference is a great place for higher education information security and privacy professionals to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.

When it's time for the event, please find our display. We're happy to help answer your questions, provide useful information and resources, and engage with you more deeply about your needs now and in the future.

Registration for the event is open. Join us!

Best regards,

[insert your name]"

Leverage EDUCAUSE digital advertising opportunities to help drive traffic to your display and connect with attendees post-event, such as:

  • Display advertising: Launch your ad campaign on popular EDUCAUSE web pages, which attract nearly two million visitors per year.

  • Content Alerts: Secure a highly visible ad position in a weekly EDUCAUSE Review email Content Alert (sent to 84,000 individuals).

  • Ad retargeting: Advertise to EDUCAUSE website visitors anywhere they visit online.