How, what, and when IT chooses to communicate greatly affects users' perceptions of the services IT offers. Translating the "geek speak" into messages tailored to the right audience, at the right time, requires a strategic effort and buy-in across IT. The speaker will share how Illinois State University consolidated and streamlined IT communications through the service desk and found the communications sweet spot. In this interactive session, participants will discuss their campus experiences and be polled through an online service (easy response from mobile devices) at key moments during the presentation. Gathering anecdotal data enhances the sense of IT communications as a community problem that we all share.
OUTCOMES: Develop a perspective on IT communications as a strategic asset * Explore the importance of understanding what the right message is, at the right time, to the right audience for your campus * Observe a real-world example of a streamlined communication process that works
