Unsteady Ground: Changes in IT Communications

The IT communications manager is a new role in the 21st century. This person is typically charged with unifying and distributing technology updates, alerts, and announcements to the campus community Coordinating outgoing messages requires internal collaboration, so communications managers often bridge silos inside central IT. Responsibility for marketing IT services, project management communications, and event coordination also creeps into the communicator's role, and campus messages cover a wide range of topics. Today, IT must be perceived as strategic to the university's mission. How can IT communications shift to a focused broadcast about the value of IT without abandoning the smaller messages?

OUTCOMES: Explore how to craft messages faculty, staff, and students will read * Identify strengths in your IT division, aligned with university mission * Review and revise four brief announcements