Communicating Up

You can’t just talk tech anymore. As a Senior Director, you must be able to translate technical concepts to a non-technical audience. You must understand their perspective and what persuades them. We will focus on a few critical communication competencies that Senior Directors must embrace including projecting executive presence, establishing trust and credibility and influencing through persuasion. As a Senior Director you are also involved in emergency preparedness and disaster recovery; what happens when your institution faces a crisis. We will discuss what it means to be a leader during a crisis and focus on the unique needs of crisis communicators. We will share real life stories that will help prepare you for the future.

• Develop skills to communicate with and persuade senior leaders
• Understand crisis communication principles