Communicating Up

Tuesday, July 23 | 9:30AM–10:15AM MT | Alpine East Ballroom, second level
Session Type: General Session

You can’t just talk tech anymore. As a Senior Director, you must be able to translate technical concepts to a non-technical audience. You must understand their perspective and what persuades them. We will focus on a few critical communication competencies that Senior Directors must embrace including projecting executive presence, establishing trust and credibility and influencing through persuasion. As a Senior Director you are also involved in emergency preparedness and disaster recovery; what happens when your institution faces a crisis. We will discuss what it means to be a leader during a crisis and focus on the unique needs of crisis communicators. We will share real life stories that will help prepare you for the future.

Learning Outcomes:
  • Develop skills to communicate with and persuade senior leaders
  • Understand crisis communication principles


  • Gerard Au

    Chief Infomation Officer, California State University, San Bernardino
  • Beth Rugg

    Assistant Vice Chancellor, Client Engagement, University of North Carolina, Charlotte