Date: March 22, 2012
Time: 1:00 - 2:00 p.m. ET (UTC-4); convert to your time zone
Moderator: Diana Oblinger, President and CEO, EDUCAUSE
Speaker: Louis Soares, Director of the Postsecondary Education Program, The Center for American Progress
Summary
“Big data” is the fine-grained information about customer experiences, organizational processes, and emergent trends generated as customers conduct normal business. The organization of this data serves as a rich source of business analysis to improve performance and even point to new opportunities. The era of big data has arrived in higher education as IT becomes increasingly embedded in the processes that comprise “going to college,” such as course enrollment, classroom instruction, and student services. Of equal value, data about student journeys, successes, and failures can be captured to improve both individual and collective outcomes across all of higher education when provided back to students in useful ways.
*This presentation is part of the Spotlight on Analytics series. View the series archive >
Related EDUCAUSE Resources
- Analytics Today: Getting Smarter About Emerging Technology, Diverse Students, and the Completion Challenge, EDUCAUSE 2011
- Sherpa: Increasing Student Success with a Recommendation Engine, West/Southwest Regional Conference 2012
- The Student Success Plan: Case Management and Intervention Software, EDUCAUSE Quarterly, 2011
- The Virginia Education Wizard: A Student Success Tool, EDUCAUSE 2011
Additional Resources
- Soares, L. (2011). The ‘Personalization’ of Higher Education: Using Technology to Enhance the College Experience
- Soares, L., and J. Wellman (2011). Bringing Business Analytics to the College Campus: Using Fiscal Metrics to Steer Innovation in Postsecondary Educations
- Leveraging Service Blueprinting to Rethink Higher Education, Center for American Progress, 2011
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