Changing Institutional Culture through Instructional Design

Online course development at many institutions is stuck in the old paradigm of “putting my on-campus course online,” often resulting in courses that vary widely in quality and consistency. At one institution, this culture is being transformed through a series of incremental instructional design innovations and by piggybacking on major institutional change initiatives. The result is that new courses are being developed initially online and then adapted for face-to-face and blended/hybrid delivery. The new paradigm is “put my online course on campus.” We will identify incremental steps used to facilitate change, such as establishing standards and evaluation controls, empowering instructional designers, using a database to manage instructional design projects, and developing a multilayer approach to course development maps. We will also identify major change initiatives at your institutions that can be used as opportunities to introduce desired innovations.