How We Combined Marketing Strategies, Pedagogy, and Personal Connections to Double Our VoiceThread User Base

Wednesday, March 29 | 1:30PM–2:10PM | Ballroom DE
Session Type: Poster Session
Delivery Format: Poster Session
You have researched and signed a contract for a new software for your campus. Now what? How do you find and support hundreds of users? It's daunting, but doable! Learn the five-pronged marketing solution developed by the VoiceThread Admin at UMass Boston to more than double the user base in one year, bringing it to 20% of all university faculty. Features of this solution include many typical marketing activities built on a solid pedagogical foundation and sealed with a faculty-by-faculty relationship-building approach.

Outcomes: Learn about UMass Boston's 5-pronged marketing strategy to spread VoiceThread on campus * Explore 5 innovative pedagogical strategies for integrating VoiceThread into online, web-enhanced, and face-to-face courses * Understand what VoiceThread does and why/how I might use it


  • Ellen Foust

    Instructional Designer, University of Massachusetts Boston