Webinar | More than Swag: Engaging Attendees at Your EDUCAUSE Booth

Join us for this interactive (and fun!) session where two seasoned conference attendees will share tips, tricks, and suggestions for engaging with EDUCAUSE attendees in the Exhibit Hall. We will cover the gamut from preconference expectations—both yours and the attendees'—to effective use of your booth and materials and moving from badge scans to engaging in meaningful conversations. We will talk about the things that companies do that work, that could work better, and that will likely never work. We will also touch on some of the most pressing issues and challenges facing higher education and how your company can leverage these as conversation starters with attendees. We want to allow plenty of time for us to discuss your questions, and you can even submit questions when you register for the workshop!

Outcomes

At the conclusion of this session, attendees will:

• Compare and contrast a great customer interaction with a poor customer interaction.
• Develop a list of ways to improve your booth materials or 90-second sales pitch.
• List higher education challenges that are related to your business.
• Learn how to pull people into your booth rather than push your product or message onto attendees.