Just send an email, right? Can you include it in the newsletter? Just post it on social media. Does any of this stuff work (probably not)? Students don’t read email, anyway (yes, they do). How can we get their attention, our messages to stick, and their habits to change? We hack our usual communications playbook and look waaaaaay outside the box to find creative, insightful, and effective ways to communicate with our faculty, students, and staff. Oh, and we will measure them along the way. This session explores and showcases novel and unexpected tactics for communicating with our constituents. From growing your social media impact through influencer marketing to hidden environmental display opportunities to mass customization, you will certainly add at least a few new pages to your playbook.
