Why Your English Teachers Were Wrong, and Other Solutions to Improve Web Writing

Wednesday, October 23, 2024 | 4:00PM–4:45PM CT | EDUCAUSE Commons, Teaching & Learning Central Theater
Session Type: Breakout Session
Delivery Format: Learn and Design Lab
With 30 years of experience in media, web writing, user experience, and marketing, Jay Ménard looks at how historical behaviors and falsehoods have negatively impacted web writing. By embracing the fundamentals of persuasive writing, journalism, Plain Language, and committing to understanding what your audience needs—not just what you think it wants—you can create content that aligns with user needs, helps them understand the all-important “what's in it for me?” and drive them to take the next step in their journeys.

Presenters

  • Jay Menard

    Director of User Experience & Content Strategy, Northern