Tips and Tools to Get the Most Out of Your Experience

Five Tips to Get the Most Out of Your Experience

We encourage everyone who plans to attend to register as soon as possible and no later than April 10 to receive necessary event communications in advance. Learn more about registration and housing.

Full-conference registration includes access to all conference sessions and activities. Enjoy all inclusions to stay alert and energized when connecting with your customers.

Entice attendees to visit your display by:

  • Crafting an interactive experience that allows them to engage with your products and services
  • Hosting your own unique prize drawings or giveaways
  • Announcing a new product or service at the event

To help you quickly and easily promote your participation leading up to, during, or after the event, use these tips and templates that we've crafted for you.

Don’t forget, you’re invited to participate in the Networking Reception on Tuesday evening and will receive one free drink ticket during the event. Craft a plan ahead of time to get the most out of this valuable gathering. If your company secured a corporate display, we recommend scheduling one of your staff members to remain at your display to engage with those browsing during the reception, while other staff mingle.

The COVID-19 situation in the United States is fluid, and we continue to monitor developments that may impact attendees for the 2023 Cybersecurity and Privacy Professionals Conference. As such, we will continue to update the safety precautions outlined on our COVID-19 Information and Helpful Resources page as appropriate to minimize risks to conference attendees and staff. In order to stay current, visit the COVID-19 Information and Helpful Resources page periodically leading up to the conference.

And if you plan to do some exploring in Seattle, check out Visit Seattle for dining options and other fun things to do.

Your Promotional Toolkit

To help you quickly and easily promote your presence before, during, and after the Cybersecurity and Privacy Professionals Conference, we’ve crafted the following tips and templates for you to use.

Remember, you can download the conference image to be used in your promotional mail piece.*

Copy and paste the sample message(s) below on your preferred social media channels to announce your participation and/or promote your presentation.

[Company Name] is excited to participate at #CybersecPrivacy23. Join us, May 1–3 to network and discuss information security and privacy trends and issues. Learn more at https://events.educause.edu/cybersecurity-and-privacy-professionals-conference/2023.

I’m thrilled to present at #CybersecPrivacy23. Join me, May 1–3 to learn about [insert presentation detail] during my presentation [insert title of your session]. Learn more at https://events.educause.edu/cybersecurity-and-privacy-professionals-conference/2023.


Social Media Tips

  • Start your promotion ASAP. This helps build interest early, leading to greater exposure for you by the time of the event.

  • Include the official hashtag—#CybersecPrivacy23—in your posts to be part of the conversation.

  • Post to all of your organization's channels one hour before the event begins each day to generate excitement.

  • Provide your Twitter handle and other social media channels in your presentation materials or other collateral so attendees can connect with you after the event. Check your channels periodically to help answer questions and participate in discussions.

  • Go multimedia. Use content marketing, pictures, and video during the event. The more interesting you can make your posts—both content-wise and visually—the more effective they will be.

  • Have a genuine conversation. Talk like a real person in your posts, make sure you reply to others' posts when possible, and thank attendees for participating.

Use your daily emails to let your contacts know they can find you at the event.

Cybersecurity and Privacy Professionals Conference Sponsor
[Company Name] is participating at the 2023 Cybersecurity and Privacy Professionals Conference. Join us, May 1 3, and find our display.

Cybersecurity and Privacy Professionals Conference Presenter
I am presenting at the 2023 Cybersecurity and Privacy Professionals Conference! Join me, May 1–3, and attend my presentation, [insert presentation name]

Use the sample message below to share the news in your organization's newsletters and email communications. Be sure to let your audience know about the special content, offers, or other unique opportunities you'll provide at #CybersecPrivacy23.

And don’t forget, companies that have purchased a corporate display, event sponsorship, or presentation/connection opportunity receive a complimentary attendee address list of those who opt in to receive a promotional piece from your organization. Leverage this valuable resource to connect directly with attendees who want to hear from you.

"Dear [insert name],

I'm thrilled to share that this year's 2023 Cybersecurity and Privacy Professionals Conference will take place in Bellevue, Washington, May 1–3, and we're participating.

Along with a deep program of innovative ideas and insights, the conference is a great place for higher education information security and privacy professionals to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.

When it's time for the event, please find our display. We're happy to help answer your questions, provide useful information and resources, and engage with you more deeply about your needs now and in the future.

Registration for the event is open. Join us at the 2023 Cybersecurity and Privacy Professionals Conference!

Best regards,

[insert your name]"

Leverage EDUCAUSE digital advertising opportunities to help drive traffic to your display and connect with attendees post-event.

  • Display advertising: Launch your ad campaign on popular EDUCAUSE web pages.

  • Content Alerts: Secure a highly visible ad position in EDUCAUSE Review email Content Alerts for an entire month (sent to 76,000 individuals).

  • Ad retargeting: Advertise to EDUCAUSE website visitors anywhere they visit online.

* EDUCAUSE's trademarks, service marks, logos, trade dress, and any other identifying marks or insignia (collectively "EDUCAUSE's Trademark") should only be used in a manner that follows these incorporated guidelines to maintain brand integrity:

  • EDUCAUSE trademarks should not be used on a heavily textured, colored, or patterned background.

  • Keep the trademarks separate from other elements within the design space by maintaining a measure of white space around it, regardless of the medium.

  • EDUCAUSE should be written in all uppercase and any copy should not imply that EDUCAUSE endorses your company's presence or its products and services.